Examples of magazine adverts:
Sunday, 13 September 2015
Purpose of a magazine advert
Magazine adverts are used to attract a very large audience - everyone who reads the magazine. Making adverts for specific magazines that are popular among your target audience is a very effective way to notify the audience that the song or album will soon be release. It also tell the audience where they can purchase the CD.
Examples of magazine adverts:
Examples of magazine adverts:
Purpose of a digipak
Digipaks have several main purposes:
- To make the CD eye-catching
- To list the contents of the album
- To promote the album
- To use art and images to express a message
- To attract as large an audience as possible
Examples:
Importance of lip and instrument syncing
It is very important to make sure that, if the artist is seen singing, it actually looks like they are singing. If the artist seems to be singing out of time with the music then it can ruin the illusion for the audience.
When lip syncing, it is often very helpful for the artist to actually sing the song, rather than just mime it. This is because they will be breathing at the correct times, making it look like they are actually singing. If the artist simply mimes the words, they will be breathing in and out at times where they shouldn't, if they were actually singing, which is easily detectable by the audience.
Example of bad lip syncing (skip to 00:38):
If the music video features someone playing an instrument, it is important that the actor knows how to play the song correctly. Otherwise it is immediately obvious that they are not playing the instrument. Also, if they are playing it correctly, it is important that the video is synced with the music, as otherwise the audience would be distracted.
Example of bad instrument syncing:
When lip syncing, it is often very helpful for the artist to actually sing the song, rather than just mime it. This is because they will be breathing at the correct times, making it look like they are actually singing. If the artist simply mimes the words, they will be breathing in and out at times where they shouldn't, if they were actually singing, which is easily detectable by the audience.
Example of bad lip syncing (skip to 00:38):
If the music video features someone playing an instrument, it is important that the actor knows how to play the song correctly. Otherwise it is immediately obvious that they are not playing the instrument. Also, if they are playing it correctly, it is important that the video is synced with the music, as otherwise the audience would be distracted.
Example of bad instrument syncing:
Purpose of a music video
The three main purposes of a music video are:
- To promote the artist. Music videos can be useful tools for promoting an artist and making them appeal to their target audience. For example, if an artist targets their music towards teenagers, they will want to make a music video that will be popular among them, so that they will spread the video around.
- To accompany the music to give the listener a better experience. Using a music video in this way, helps to increase the audiences' opinion of the song and also helps to make it more memorable, as if the video stands out then they will associate the two.
- To help to tell the story. Some artists use music videos in the same way they use lyrics - to help send the message they want the audience to receive.
Friday, 11 September 2015
Student Music Video Analysis - Problems (A Grade)
Genre
Narrative
This music video doesn't have a narrative. It consists of shots from various locations, some with dance routines, some without.
I wouldn't necessarily expect a narrative from a very mainstream pop video, like this, as they often consist of little - no storyline, as they focus on creating a 'star image' for the artist, and so avoid focusing on a character.
The video does not reflect the lyrics for the most part but there are points (when the artist sings "Head in the clouds") where an image of clouds is projected over the actress.
Representation
Representation of women is stereotypical at points in this video as three of the four women are seen performing dance routines, which is common in female artists' music videos.The women are also quite sexualised, which is also very common in female artists' music videos.
Visual Codes
- An alley
- In a room with a projector putting different images over the lead singer
- On the floor of a road at night
- Next to a lamppost at night
- Against a black background
- Against a brick wall, inside
- Against a white wall inside
- Against a pink wall inside
- Against a brick wall outside
The font of the text saying "Ariana Grande" is the same font that the artist uses in her music videos, so it is used to make the video look more professional.
Is not one dominant colour in this music video - the whole video is very colourful, but also has moments that are in black and white.
There is no iconography in this video.
Technical Codes
In the shots of the lead singer kneeling on the ground of a road at night, there is a vignette on the image, making the outer edges of the shot fade into black. This makes it seem that she is in an enclosed, quite claustrophobic space, possibly used to connote that she felt trapped when she was in a relationship with the person that the song is aimed at.
Most of the shots in this music video are hand-held static shots. However, there are some shots which track backwards as the group of girls walk towards the camera.
The editing is very fast-paced, which suits the fast tempo of the song. It helps to keep the audience interested in the video.
Analysing this video will help me when making my own, as it has highlighted the importance of having several locations to film in.
In the shots of the lead singer kneeling on the ground of a road at night, there is a vignette on the image, making the outer edges of the shot fade into black. This makes it seem that she is in an enclosed, quite claustrophobic space, possibly used to connote that she felt trapped when she was in a relationship with the person that the song is aimed at.
Most of the shots in this music video are hand-held static shots. However, there are some shots which track backwards as the group of girls walk towards the camera.
The editing is very fast-paced, which suits the fast tempo of the song. It helps to keep the audience interested in the video.
Analysing this video will help me when making my own, as it has highlighted the importance of having several locations to film in.
What makes a good student music video?
The main thing that makes a student music good is making it look like a professional one. For instance, when shooting the video, you need to find locations that could appear in professional music videos.
On the other hand, however, you shouldn't be too unrealistic with how the video will turn out - don't plan to attempt things that would be too difficult to complete in the time allotted, for example.
Another problem with lots of student music videos is that they have an actor, who can't play the guitar, miming it and obviously not playing it. The following video has moments where the guitar looks like it's actually being played and others where it clearly isn't.
Skip to 00:30
On the other hand, however, you shouldn't be too unrealistic with how the video will turn out - don't plan to attempt things that would be too difficult to complete in the time allotted, for example.
Another problem with lots of student music videos is that they have an actor, who can't play the guitar, miming it and obviously not playing it. The following video has moments where the guitar looks like it's actually being played and others where it clearly isn't.
Skip to 00:30
Thursday, 9 July 2015
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