Artists will cater their music videos towards their target audience. They do this by using different characteristics that the specific audience has grown accustom to or will enjoy watching.
For example, boy/girl bands will usually include some sort of dance routine in their music videos as it has been previously proven to be effective at attracting their target audience.
Another good example of a music video effectively targeting its audience is The Writing's on the Wall by Plan B. It effectively targets the teenager/young adult bracket as a large portion of the video is set inside a night club and there are strong themes of love and trust.
Different genres have different impacts on their respective audiences. For example, many people believe that young people who listen to gangster rap music and watch their music videos become much more violent people as they are idolising the behaviour in the music videos. Many people also disagree with this opinion, however, saying that songs and music videos have no effect on people.
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