Genre
The genre of both the music video and the artist is electronica. The video does has a narrative which isn't typical of electronica music videos. However, electronica music videos vary greatly in terms of narrative.
The use of futuristic technology is expected as it is common in electronica music videos. This is because it is mostly produced using synthesisers and is known as being very digital and technological.
However, the number of explosions in the video is not expected as, although these videos often incorporate lights in a futuristic way, they do not usually feature many explosions.
The whole video could be an intertextual reference to the film, The Incredibles, as it has a similar narrative to the film - a huge robot attacks a city.
Visual Codes
The video is set in a large, futuristic city surrounded by water. This connotes that the inhabitants of the city are trapped. The colour blue is very dominant in this music video. Blue could connote the futuristic setting as popular films that are set in the future are often dominated by blue colours. The colour blue is also widely used in action films to make them seem more cinematic.
The name of the song, EXODUS, appears in a very plain and simple sans serif font, in all
capital letters. This could have been used to contrast the very complicated situation.
Shots of the robot generally show it dominating most, if not all, of the frame, connoting its immense power.
Technical Codes
Shots of the large robot are often from very low angles, emphasising its size. This helps to make the robot seem even more dangerous as it towers over everything.
The editing of this video is very fast paced at points but at other points it is actually quite slow considering the action that is happening.
Organisations
As the artist is completely independent/unsigned, no institution had a role to play in influencing the video.
Audience
I would say that the target audience for this video is males, aged 14-25 in the demographic groups B, C and D. This is because the video is largely based around explosions and violence, which is popular among this demographic.
The music also helps to target this audience as it is very electronic, which is popular among young adults.
The video's audience would most likely access the video on YouTube, as the creator has a popular YouTube channel, with over 100,000 subscribers.
The audience helps to promote the video as they can share it on social media such as Facebook and Twitter.
Representation
There are no people shown in this video so no one is represented.
Narrative
This music video shows all 5 stages of Todorov's Narrative Theory of Equilibrium. At the beginning there is an equilibrium, where everything is peaceful. Then, when the clouds turn blue, the robot falls from the sky. This is the disruption of the equilibrium. The people then realise that the robot is attacking the city (recognition of disruption) and they send the military to fight it (attempt to repair). At the end of the video there is a new equilibrium, in which the city has been completely destroyed and reduced to rubble.
A theme in this video is war. The people of the city are fighting back to defend against the foreign invader.
The only one of Propp's theorised characters in this video is the villain - the robot.
The visuals are linked with the music - when loud crashes are heard near the start of the video, the robot steps of the ground - when the laser-like sound can be heard, the robot can be seen firing the laser.
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