The main thing that makes a student music good is making it look like a professional one. For instance, when shooting the video, you need to find locations that could appear in professional music videos.
On the other hand, however, you shouldn't be too unrealistic with how the video will turn out - don't plan to attempt things that would be too difficult to complete in the time allotted, for example.
Another problem with lots of student music videos is that they have an actor, who can't play the guitar, miming it and obviously not playing it. The following video has moments where the guitar looks like it's actually being played and others where it clearly isn't.
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