Electronica is an umbrella term that encompasses all kinds of electronic instrument-based music. The reason the artist has not chosen a single subdivision, such as House, Industrial Dance, Ambient, etc., is that the song draws genre characteristics from most, if not, all of the genres within.
Electronica music video styles vary greatly, depending on the specific genre. Therefore we have lots to chose from, with regards to genre characteristics and conventions.
Popular Electronica Artists:
Avicii
Deadmou5e
Calvin Harris
This research will be useful as we will be able to take influence from these artists and their music videos, when making our own.
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