Purpose of a music video

The three main purposes of a music video are:

• To promote the artist. Music videos can be useful tools for promoting an artist and making them appeal to their target audience. For example, if an artist targets their music towards teenagers, they will want to make a music video that will be popular among them, so that they will spread the video around.
• To accompany the music to give the listener a better experience. Using a music video in this way, helps to increase the audiences' opinion of the song and also helps to make it more memorable, as if the video stands out then they will associate the two.
• To help to tell the story. Some artists use music videos in the same way they use lyrics - to help send the message they want the audience to receive.