In what ways does your media product use, develop or challenge forms and conventions of real media products?
In our music video, we have challenged conventions of the electronica genre. For example, we decided to have a largely narrative based video rather than the performance based videos of other artists. This is because we felt that the song was better suited to a narrative based video.
At the part in the video where Ben drives past the victim and the paramedic, we have illustrated one of Goodwin’s seven points – the artist is seen to be looking/watching the girl.
We have decided to use the colour blue in some points, as well as while colour grading, to connote a feeling of sadness and guilt. We did this partly because we found that people associated guilt with the colour blue during our questionnaire, and also because it is used very commonly in electronica music videos.
The shot of the lift door at the beginning of the music video, conforms to electronica conventions, as these videos often have a small visual effect used to introduce the title.
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