Ellie Goulding - Lights Magazine Advert Analysis

 

The background connotes the title, Lights, as it is very bright. The name, Ellie Goulding, is also very bright, as is the title of the album.

The predominant colour in this advertisement is gold. This connotes that the album is valuable and very good.

The quotes from other magazines and newspapers help to sell the album, as there is a wide range of different papers, from the Independent to The Times. "A staggering achievement" further helps to connote that the album is valuable and worth the money you spend on it.

The record company's logo is at the bottom of the advertisement, helping to associate the artist's success with their company.

There are small lights in the artist's hair, connoting the album title.

All of the small references to light help the audience to associate lights with the album. For example, they may be reminded of the album when they see lights in the same colour.


Analysing this magazine advertisement will help me when making my own, as it showcases very effective use of colour to connote the album's value.