What have you learned from your audience feedback?
Audience feedback was very useful when we were making our music video. From our feedback we learned that several parts of the music video were unclear. For example, one person thought that the main character was the person who mugged the girl at the start and someone else thought that the necklace that was stolen was actually a pair of earbuds.
Finding out that these aspects were unclear prompted us to make the storyline make more sense and be more coherent.
Another piece of feedback we received was that the timelapse section lasted too long and became boring towards the end. It was also suggested that we replace part of this with a flash back of the mugging scene. This helped to make what had happened more clear and understandable.
Some feedback for our digipak told us that the inside panels were quite boring as they were just pictures on their own. We fixed this by adding a small reel of screenshots to each side. This made the inside panels more interesting for the audience.
Once we had completed the first draft for our magazine advert, we were told that it seemed more like a book cover than a magazine advert. This prompted us to add more text and include ratings from music magazines and websites. These additions helped to make it look more professional and helped to promote the artist further.
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