How effective is the combination of your main product and ancillary products?
We have decided to use the same picture for the magazine advert and the digipak front cover. This picture links to lip-syncing sections of the music video, which helps to give a sense of synergy among the three products. This means that someone who had seen one of the products would instantly recognise one of the others.
In the digipak, for the inside cover, we used a picture from the timelapse section of our music video. This also helps to give a sense of synergy between the products.
Using synergy makes the products more effective as it makes them more recognisable to the target market.
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